Phoenix DAMA Presents “MDM Governance – Maximizing Business Outcomes” with Aaron Zornes

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Hilton Garden Inn Phoenix Airport North

3838 E Van Buren St

Phoenix, AZ  85008

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  • Thursday April 10, 2014
  • 8:00 – 8:30 AM: Bagels & Coffee
  • 8:30 – 12:00 Noon: MDM Governance with Aaron Zornes


  • Savvy IT architects are planning for next-gen MDM capabilities to address increasingly mobile society.
  • These capabilities are needed to address opportunities & challenges of increasingly mobile & Big Data-driven world.
  • For many Global 5000 enterprises, enterprise MDM is a relatively mainstream business strategy when it concerns CUSTOMER or PRODUCT master.
  • With the “perfect storm” of Big Data, Cloud & Mobile brewing, these once leading-edge MDM architectures are quickly becoming obsolescent &/or IT “money pits“.
  • Because master data is required to provide competitive advantage, increase customer service levels & drive new product/service combinatorial market offerings, MDM must embrace Big Data in order to deliver such capabilities … as well as Cloud-enablement/deployment/integration.


  • Pervasive MDM (MDM as a Service)
  • Next Generation MDM
  • Data Governance
  • Cloud MDM
  • Social & Mobile MDM
  • Big Data

– Business and IT management
– Statisticians, Actuaries, Mathematicians, Data Analysts
– Business Intelligence professionals
– Business Analysts
– Data Architects
– Database Programmers and Designers
– Data Modelers
– Enterprise Architects


Aaron Zornes is the founder & chief research officer for the MDM Institute.
He is the Conference chairman for the largest conference on MDM, CDI, and data governance – The MDM SUMMIT held in annually New York City, San Francisco, London, Frankfurt, Sydney, & Madrid.
Aaron is a noted speaker & author on Global 5000 enterprise IT issues
The most quoted industry analyst on the topic of master data management (MDM), customer data integration (CDI), & data governance.
Advised MDM solution providers and has worked with companies such as 3M, Allergan, American Express.
He provides editorial direction & monthly contribution to DM Review’s CDI & MDM Newsletters as well as being the monthly columnist for both CDI & MDM

Aaron Zornes received his M.S. in Management Information Systems from University of Arizona.

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