DAMA Phoenix Presents Steve Hoberman



Connection Details will be sent to registrants the day before the session


Thursday, March 18 2021

8:30 – 10:30:  Digital Transformation and the Business Terms Model



Successful digital transformation is only possible when stakeholders speak the same business language.  The Business Terms Model (BTM), also known as the “Conceptual Data Model” (which is not the preferred term and we’ll explain why), provides a communication tool across business languages by capturing a Common Business Language of terms for a particular business initiative.
With more and more data being created and used, combined with intense competition, strict regulations, and rapid-spread social media, the financial, liability, and credibility stakes have never been higher and therefore the need for a Common Business Language has never been greater.
Follow along with data modeling expert Steve Hoberman and appreciate the value of a common set of business terms and how a data model can visually depict these terms with precision.
No modeling experience necessary or expected!
However, if you are a seasoned data modeling professional, this talk will enable you to position the conceptual data model more strategically within your organization, aligned with other essential business deliverables.



Steve Hoberman has trained more than 10,000 people in data modeling since 1992. Steve is known for his entertaining and interactive teaching style, and organizations around the globe have brought Steve in to teach his Data Modeling Master Class, which is recognized as the most comprehensive data modeling course in the industry. Steve is the author of nine books on data modeling, including the bestsellers The Rosedata Stone and Data Modeling Made Simple. Steve is also the author of Blockchainopoly. One of Steve’s frequent data modeling consulting assignments is to review data models using his Data Model Scorecard® technique. He is the founder of the Design Challenges group, creator of the Data Modeling Institute’s Data Modeling Certification exam, Conference Chair of the Data Modeling Zone conferences, director of Technics Publications, lecturer at Columbia University, and recipient of the Data Administration Management Association (DAMA) International Professional Achievement Award.


Leave a Reply

Your email address will not be published. Required fields are marked *