Phoenix DAMA Presents “Delivering Data Architecture & MDM in an Agile World” with Mark Ouska

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General Motors/Arizona Innovation Center

2900 W Geronimo Place

Chandler, AZ  85224


Thursday Nov 13, 2014

8:00 – 8:30 AM: Bagels & Coffee

8:30 – 12:00 Noon: Mark Ouska

Delivering Data Architecture & MDM in an Agile World


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This presentation will lay out an approach for applying agile principles to the practice of Data Architecture including case studies from multiple settings where the approach has been successfully applied.

Couched in the principles set forth in the Agile Manifesto, adapted for Data Architecture, this presentation identifies how to consistently produce business-driven results. It begins by identifying the elements required to set the stage for success, looks at how to quickly set the baseline for business information concepts, and identifies how to integrate the information enlightenment gained in this approach with traditional, agile and package deployment development efforts. The presentation will follow this framework:

  •  Gather
  •  Identify the business drivers and support
  •  Plan business, information & systems architecture
  •  Evolve
  •  Codify future vision & legacy
  •  Architect bridge from the past to the future
  •  Consume
  •  Launch capability development with carry-forward artifacts
  •  Reuse, refine & redeploy

This presentation will lay out the strategy supported by case studies from multiple industries identifying what worked, what didn’t and what options should be considered when applying it in diverse settings. In keeping with the agile mindset, the presentation will be interactive, encouraging engagement from audience members.

WHO SHOULD ATTEND: – Business and IT management – Statisticians, Actuaries, Mathematicians, Data Analysts – Business Intelligence professionals – Business Analysts – Data Architects – Database Programmers and Designers – Data Modelers – Enterprise Architects


Mark Ouska is an Enterprise Data Architect with more than twenty five years of information architecture and management experience. His focus has been on establishing and maturing corporate data architecture in diverse settings from Fortune 25 to the public sector covering industries from retail and health care to financial services and criminal justice.



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